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"Don't wait to hear Happy Birthday, wake up to it!" - Sleep.FM

"Don't wait to hear Happy Birthday, wake up to it!" - Sleep.FM
Recently it has come to our attention a competitor is using our registered mark "The Social Alarm Clock," to market their iPhone app. The competitor on their site uses the following, similar and confusing marketing speak, "The World's First Social Video Alarm Clock," which has led the blog & twitterosphere to echo and report inaccurate information. For example PSFK.com, inaccurately reported "Competitor X: The World's First Social Alarm Clock," as the title of their post for this competing product. PSFK.com has since re-worded the title of the article, but has refused to change the title of the URL (/wake-up-world-the-worlds-first-social-alarm-clock.html). Unfortunately their article remains inaccurate on their site and the link being distributed throughout the web!
We are all for competition! But, we will not stand for competitors using our mark in confusing and misleading ways that hurts our brand and service!
Ryan Spahn
"Don't wait to hear Happy Birthday, wake up to it!" - Sleep.FM
We are happy to report we have devised a system that allows Sleep.FM to be enjoyed on any device or application that streams .m3u playlists. Today, after our much testing, we are officially available (find information here) on two Internet Alarm Clocks, Chumby and Logitech Squeezebox; more official devices and applications are coming soon!
Below please enjoy our Chumby & Squeezebox video demonstrations!
"Don't wait to hear Happy Birthday, wake up to it!" - Sleep.FM
We are estatic to announce that Sleep.FM is the top searched term on Twitter!

In conjunction with this awesome news we are launching alarm links; set a Sleep.FM alarm time just by typing or clicking it. Here are some examples, www.sleep.fm/545am, www.sleep.fm/715am and www.sleep.fm/1015pm.
Alarm links are a fun, unique way to set your Sleep.FM time, share your wake up time on Twitter when saying "Goodnight" (one of the most popular words on Twitter) and send/set reminders for friends & colleagues during the day. Best of all they can be shared & enjoyed anywhere on the web!
Thank you for using Sleep.FM! Follow us on Twitter to hear the latest news, send feedback & to chat about whatever :)
"Sleep in, your flight is canceled!" - Sleep.FM


The day of the event I woke up around 4am to practice and prepare my presentation. I did so until 6pm, where I finally resigned myself to just chill and mingle with the other presenters. I was seated in the front row, where I had the opportunity to speak with Alex from Microsoft's PhotoSynth project. PhotoSynth is an amazing technology that provides a innovative, mind blowing interface to simultaneously view thousands of images and to also find all images on the Internet of a building or a structure. At 7pm, the event started and Jeff Han of Perceptive Pixel, demonstrated his , a la "Minority Report," computer interface. After Jeff, I was the next presenter and surprisingly enough, I was more excited then nervous. I began with my eight sentence introduction that detailed the what, why, when and how in regards to Sleep.FM, which also prepared the audience for Sleep.FM's promotional video. The video lasted 1:30 and around the 1:00 mark where the audience viewed a user, using the service I heard a few people clap, then a few more, then more, until the entire audience filled the venue with applause. WoW, WoW, WoW - great to hear! I quickly thanked the audience for their warm response and then headed into demonstrating the web site! I showed the audience my Sleep.FM room and then went into Zanna's room to detail how users interact with each other.
From here, it was time to wrap up the presentation and answer some questions from the audience, like, "Who is your target audience?" and "How did you come up with this idea?" I answered the first question saying, "Anyone who sleeps and wakes," as this is not just telling each other to wake up and good morning, rather this is a new way to communicate with one another! We don't use email just to say hello and my users are not using their Social Alarm Clocks just to say , "Wake up!" 